Mention the word 'gin' to people and their response falls into the following 3 very specific camps:
1. "I remember when gin was really old-fashioned and no one drank it and now it seems to be really popular". We call these people 'old'.
2. "I've always liked gin way before it became fashionable and everyone started drinking it" *shudders delicately with disgust*. We call these people 'dicks'.
3. "I just like drinking and gin seems to be everywhere". We call these people 'heroes'.
And gin bars are indeed sprouting up everywhere and it was around last year when Mr Fogg's (you know, the one with the hot air balloon casually suspended in the corner) expanded his ventures from Mayfair to Covent Garden with a gin parlour boasting an inventory of 300 varieties of gin.